Should a location be set for static I.P. and Subscriber network cannot accommodate both Static and DHCP, the player will not be able to successfully connect to Serenade. If Subscribers Network can accommodate both, and the player is online with a DHCP setting, you can change the Serenade account set up to static, filling in the needed info such as DNS; Gateway and Net mask. The in store music players will grab the setting on the next scheduled download update and update itself.